Our Brands

Our approach to hospitality is perfectly encapsulated in our brand marque — a stylised palm tree, more specifically the very rare palm tree, botanically named phoenix dactylifera, found only in Madinah, Saudi Arabia.

Not only does this bountiful plant provide life-sustaining fruit, shelter from storms and respite from the relentless sun, it has also provided generations of Bedouin tribes with a meeting place under which to converse and interact with friends and family. For centuries, communities across the region have relied on the comforting and cooling shade of the palm’s fronds.

Across all of our six product brands we aim to provide the same essential lifeblood and longevity of the palm that so perfectly represents us. Whether it is the upper upscale and upscale Rotana Hotels & Resorts; the alcohol-free Rayhaan Hotels & Resorts by Rotana; the affordable-lifestyle Centro by Rotana; the longer-stay option of Arjaan Hotel Apartments by Rotana, Edge by Rotana; our collection of independent hotels or the more-permanent-stay The Residences by Rotana, each product offers its own distinct flavour whilst staying true to the essence of the Rotana brand.