Edge delivers a powerful performance advantage to existing hospitality brands Edge by Rotana is the latest addition to the Rotana brand portfolio. The brand provides the peace of mind that comes with having day-to-day systems and operations handled by an expert team with decades of experience. Edge also provides wider distribution channels and reservation platforms, as well as support from the Rotana name and the Rotana Rewards Loyalty Programme, which all combine to elevate performance.
Our four-pillared approach helps to support superior levels of performance: - Brand: Ensuring our brand is delivering on its promise through procedures, tools, best practices, and quality assurance.
- Culture: Building teams through training and leadership development programmes and alignment with our brand values.
- Revenue: Maximising revenue through monitoring of RevPAR index and channel production, and leveraging e-connect and Rotana Rewards.
- Loyalty: Establishing loyalty through a range of tools and channels including Net Promoter Scores, ReviewPro, Rotana Rewards and social media.
THE BRAND AT A GLANCEA brand created with flexibility at its core • Accelerates returns on under-performing assets • Adaptability across all types of properties and brands • A powerful partner to build brand equity • Proven prestige and value of the Rotana brand | 
