Edge by Rotana

Edge delivers a powerful performance advantage to existing hospitality brands. The brand provides the peace of mind that comes with having day-to-day systems and operations handled by an expert team with decades of experience. Edge also provides wider distribution channels and reservation platforms, as well as support from the Rotana name and the Rotana Rewards Loyalty Programme, which all combine to elevate performance.

Brand at a Glance

• A brand created with flexibility at its core
• Accelerates returns on underperforming assets
• Adaptability across all types of properties and brands
• A powerful partner to build brand equity
• Proven prestige and value of the Rotana brand

Property and brand requirements

Whilst there are no specific requirements for the size or nature of the properties supported by Edge, they should adequately fulfil the requirements of their specific target segment.

Performance is key

Our four-pillared approach helps to support superior levels of performance:

Brand
Ensuring our brand is delivering on its promise through procedures, tools, best practices and quality assurance.

Culture
Building teams through training and leadership development programmes and alignment with our brand values.

Revenue
Maximising revenue through monitoring of RevPAR index and channel production, and leveraging e-connect and Rotana Rewards.

Loyalty
Establishing loyalty through a range of tools and channels including Net Promoter Scores, ReviewPro, Rotana Rewards and social media.