A 20-year company veteran, he started in F&B operations before rising through development ranks. He has driven Rotana's expansion into the UK, Georgia, and Senegal, growing the portfolio to 72 open properties with 30 more planned by 2026. He also launched the Edge by Rotana brand in 2022, targeting 30 properties by 2027. A graduate of the American University of Beirut and École hôtelière de Lausanne, he combines operational grounding with strategic market insight. El Zyr holds a Bachelor of Arts degree from the American University of Beirut, Lebanon, and a Bachelor of Science degree from École hôtelière de Lausanne, Switzerland. |